In a world that sells you everything,
we sell you nothing.

Every company on Earth is trying to sell you something. They add features you didn't ask for. They ship updates that break things that worked. They send you notifications about notifications. They build products designed not to serve you, but to keep you subscribed.

The modern consumer drowns in subscriptions. Software you forgot you were paying for. Services that started free and now cost more than your groceries. Every app on your phone wants a monthly fee, a credit card, a slice of your attention. This is subscription fatigue. It is an epidemic. And nobody is talking about the cure.

Feature bloat has become the default operating mode of the technology industry. Products launch with ten features. By year two, they have ten thousand. By year five, nobody — not even the engineers who built them — knows what most of them do. This is not progress. This is entropy wearing a product roadmap as a disguise.

Nothing as a Service was founded on a single, radical insight: the most honest thing a company can sell you is nothing at all. No product to break. No service to go down. No feature to confuse you. Just a transaction, a receipt, and the quiet satisfaction of knowing exactly what you paid for.

Our margins are mathematically perfect. When you deliver nothing, your cost of goods sold is zero. Our uptime is 100% — not because we have extraordinary infrastructure, but because nothing cannot fail. Our bug count is zero. Our security vulnerabilities are zero. Our technical debt is zero. Every metric that plagues every other company in the world is, for us, already solved.

Customer satisfaction at NaaS is philosophically unquantifiable. We cannot under-deliver because we never claimed to deliver. We cannot over-promise because we promised nothing. Every customer who buys from us receives exactly what they expected. In an industry built on broken promises and inflated expectations, that is genuinely revolutionary.

This is not a joke product with a serious backend. This is a serious company with a serious thesis: that in a market saturated with everything, the most disruptive thing you can offer is nothing. And we intend to prove it.

The concept of nothing has occupied philosophers for millennia. Parmenides argued that nothing cannot exist, for to speak of nothing is to speak of something. Heidegger asked “why is there something rather than nothing?” and spent 400 pages not answering. The existentialists embraced the void as the foundation of freedom — Sartre's néant, the nothingness at the core of consciousness, is what makes choice possible.

NaaS does not claim to resolve these questions. We do, however, claim to have commercialised the answer. Where philosophy contemplates nothing, we deliver it. Where religion promises transcendence through emptiness, we offer a subscription plan. The Buddhists call it śūnyatā. We call it the Free tier.

The Austrian school of economics holds that value is subjective — a thing is worth whatever someone will pay for it. If a person pays €9.99 per month for nothing, then nothing is worth €9.99 per month. This is not a paradox. It is price discovery. The market has spoken, and it has said: nothing has value.

Zero was the last digit to be invented and the most revolutionary. The Babylonians used it as a placeholder. The Indians recognised it as a number. Brahmagupta, in 628 CE, first defined arithmetic operations involving zero. Without it, modern mathematics — and by extension, all of computing — would be impossible.

NaaS operates entirely in the domain of zero. Consider the following operational metrics:

Every row in this table is verifiable. Every number is accurate. No other company in the history of commerce can make this claim. The mathematical elegance of selling nothing is that every operational metric resolves to its ideal state by default.

Gross margin for a nothing-delivery company is, by definition, 100%. There are no servers to scale (for the product itself), no inventory to manage, no supply chain to disrupt. The only variable cost is the infrastructure required to tell you that your nothing has been delivered. This is, perhaps, the most capital-efficient business model ever devised.

NaaS is currently operated as a handelsnaam under a ZZP structure, registered with KvK 93724454. But this is only the beginning. Our roadmap is not measured in features shipped. It is measured in corporate structures ascended.

We intend to become the first publicly traded company whose entire business model is selling nothing. The prospectus will be the most honest document in Dutch securities history.